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Should you start selling online in 2022 ?

Updated: Sep 5, 2022

Of course you would. But, if you’ve never sold anything online before, you probably have a lot of questions. No worries — in this article, I’ll cover not only why you should start selling on the internet but also where, how, and even what to sell online (if you’re not a conventional retailer).


The top benefits of selling online

While most people believe that selling on the internet is just about the exchange of goods for money, that’s not the only purpose of selling online. Let’s take a loot at some of the other benefits that come with taking your business online.

Diversification

As my mom always told me, “Don’t put your eggs in one basket.” When COVID-19 caused entire countries to shut down, many small business owners had to shutter their businesses — whether temporarily or permanently. However, when you’re doing business in more than one place (without the overhead of having more than one physical location) you have a better chance of weathering economic storms.

Low-cost, quick, and easy option for expanding your business

Traditionally, expanding business meant finding a better location, a larger building, or opening an additional location. Needless to say, it was an expensive proposition and took years to accomplish.

Today, you can expand your business in just a few hours (some say minutes, but to do it right it’s worth investing a few hours into it). And, in some cases, you can set up your online store for free!

Brand awareness

An online store provides another opportunity for people to find you and become familiar with your business. What’s that saying? “If you want to make sales, you have to get in front of the customer.” A well-branded online store can help you do that and the more times and places a potential customer sees your brand, the more you’ll stay top of mind when it comes time for them to make a purchase. And brand awareness is an important tool in building your business overall.


Measurable results

When selling on the internet, it’s easy to see how your marketing efforts are working. Most sales platforms have integrated sales analytics that you can use to see everything from units per transaction and average order value to the taxes you’ve collected. And if you really want to get to the nitty-gritty of your sales, you can integrate other platforms and applications to obtain more detailed information.

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